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www.planetnotion.com |
| Redken prepare to launch ultimate hair product for festival season! |
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| 22/07/2008 |
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 The launch of the latest hair product from the Redken Urban Experiment range, 8 Wool Shake, is fast approaching. Be pleased; be happy; rejoice. In order to demonstrate the unbelievable; nay, magical transmogrification it can have on your hairstyle, we present you with a video …
But first, the small talk. 8 Wool Shake will be launched this August and will hit hair salons the length; width; breadth of the country in September. Its release coincides with its design aesthetic: Hip jetsetters and festival devotees. Hip doesn’t necessarily mean young. Age is unimportant – Urban Experiment is a state of mind.
8 Wool Shake transforms the dour and drab – those with the weight of the world on their shoulders - like the young lady in our video, into a free-spirit. One who exudes confidence; the weight of the world lifted and the shackles broken. 8 Wool Shake achieves this by giving follicles dramatic wool like texture and a look of over-the-top glam. Hence Planet Notion’s extreme excitement. DD
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