When Lady Isabella Hervey modelled a bikini good enough to eat last year, everyone was reminded of the treats on offer at Pussy Glamore. Made entirely of sweets with a whopping £5000 price tag, the 30,000 calorie two-piece illustrated the innovative talents of nineteen year old entrepreneur Marissa Montgomery. Launching and designing for her label whilst studying for an English and Drama degree at Goldsmith’s University, her decadent underwear range has generated quite a celebrity following. But it's not just the likes of rock royalty Leah Wood, Elizabeth Jagger and Peaches Geldof that can get their hands on the girly wear, as the collection has just been launched in London’s Selfridges and Topshop, as well as the latter's online outlet.

Perhaps it's Pussy Glamore's alluring campaigns that have contributed to the label's title of being the smart girl’s choice of underwear. With past and present campaigns fronted by models-of-the-moment Felicity Gilbert and Abigail Clancy respectively, the talented team behind both of Pussy Glamore's playful, feminine campaigns are also highly sought after. PG is shot by rocker-turned-photographer Bryan Adams, with packaging illustrations by Rose Blake (daughter of Britpop artist Peter) and it’s all backed by leading UK lingerie manufacturer Sterling Group, who are known for supplying Marks and Spencer, Gap and Knickerbox. Not bad for an idea that grew from a childhood hobby!

Following on from the timeless pieces that warmed Winter '05, Pussy Glamore's latest Autumn/Winter '06-'07 line embraces the natural shape of the female form. Consisting of three capsules titled 'Bow She Ain't No Ho', 'Bone Collector' and 'Royal Erotica,' Montgomery takes inspiration from past and present to give something for every girl that doesn't mind joining a lengthy online waiting list. 'Bow She Ain’t No Ho' gives traditional lace and sophisticated silk a sexy twist, 'Bone Collector' includes delicate boned separates embellished with pirate inspired skull and crossbones icons, whilst 'Royal Erotica' uses crown emblems that will make you feel just like a princess. With prices starting at an affordable £25 there's no excuse for not updating your drawers!